When people prepare to have a baby, they often focus only on the birth. They want the perfect birth plan, a packed hospital bag, or all the best baby gear. But the postpartum period is when mothers and new parents need the most support.

Global health experts consider the first six weeks after birth as one of the most critical periods in maternal health, yet it is often overlooked in preparation. In this article, I’ll walk you through why feeding on demand in the early days of breastfeeding is so important and how tuning into your baby’s cues can make a world of difference.

I’m Anna, a registered nurse, birth and postpartum doula, lactation counselor, and childbirth educator supporting expat families in the Eindhoven region of the Netherlands.

1. Feed Your Baby When They’re Hungry, Not on a Schedule

A common question I get from parents is: “Should I feed my baby on a schedule, like every 2 or 3 hours?”

The short answer is no. Feeding on demand—responding to your baby’s hunger cues—is the best way to ensure both your baby and your milk supply are supported.

Why feeding on demand matters:

• Supports your milk supply

• Ensures your baby gets enough nutrition

• Helps baby establish their own feeding rhythm

• Builds confidence for both parent and baby

Babies’ stomachs are small and breast milk digests quickly, so frequent feeding is natural, especially in the early days.

2. Recognizing Early Hunger Cues

Babies communicate hunger before they become upset. Look for subtle early signs such as:

• Sticking their tongue out

• Making smacking or sucking noises

• Opening their mouth

Responding to these early cues can make latching easier and keep your baby calm.

3. Mid-Level Hunger Cues

If early cues are missed, your baby will escalate to more obvious signs:

• Rooting or turning their head to search for the breast

• Bringing hands to the mouth

• Fidgeting, squirming, or positioning themselves for feeding

• Faster breathing

At this stage, offering the breast helps prevent frustration and allows your baby to settle into the feed.

4. Late Hunger Cues

If feeding is delayed further, babies may show late hunger cues, which indicate they’re very hungry and may be difficult to latch:

• Fussing or crying

• Agitated, frantic movements

• Reddening from frustration

In these cases, soothe your baby first—holding skin to skin, gentle rocking, or offering a finger to suck on—before attempting to feed.

5. The Benefits of Feeding on Demand

By learning to recognize and respond to your baby’s hunger cues, you:

• Build trust between you and your baby

• Boost your confidence as a parent

• Let your baby lead in a way that supports their nutritional needs

• Establish a strong foundation for breastfeeding

Feeding on demand may feel challenging at first, but as you practice, it will become second nature and set the stage for a successful breastfeeding journey.

Final Thoughts

Feeding on demand isn’t about following the clock—it’s about tuning into your baby’s unique signals. Every baby is different, so stay flexible and responsive. The early days of breastfeeding are a learning period, and watching your baby’s cues helps you provide exactly what they need while supporting your milk supply.

Learn More About Breastfeeding Support
Looking for personalized guidance to empower your breastfeeding journey? Check out our services:

• Breastfeeding Support

• Postpartum Doula Care

• Childbirth Preparation Classes

• Birth Doula Packages

References:

Queensland Government. (n.d.). Signs of hunger. Queensland Government. Retrieved October 29, 2024, from https://www.qld.gov.au/health/children/pregnancy/antenatal-information/breastfeeding-101/signs-of-hunger

U.S. Department of Health and Human Services. (n.d.). How can I tell if my baby is getting enough milk? Office on Women’s Health. Retrieved October 29, 2024, from https://www.womenshealth.gov/